The freedom to choose
when to open your buisness

Tiv Taam, a non-Kosher grocery store brand in Israel, always aims to allow consumers the right to choose. The government enforced a rule that due to Jewish law their biggest store would be forced to close in Saturdays.
We needed the country to realize the dangerous, and slippery slope of thinking “it’s just a supermarket', what’s the big deal?”. It starts small, but impacts freedom in a big way.
Wining 1st place in the Youtube Works 2019 Awards in the “Small budget, Big value” category.